United Biscuits International is the international business unit of the London-based food manufacturer United Biscuits, which has a revenue of almost £1 bn and sells a portfolio of biscuits, crackers and snacks. UBI contributes circa 20% to UB revenue and is a key growth driver, contributing 20% to the group’s overall growth. To further accelerate this international growth, Nigeria has been identified as a key market and an investment has been made in local production capacity.
UBI is the international business unit of the London-based food manufacturer United Biscuits, which has a revenue of almost £1 bn and sells a portfolio of biscuits, crackers and snacks. UBI contributes circa 20% to UB revenue and is a key growth driver, contributing 20% to the group’s overall growth. To further accelerate this international growth, Nigeria has been identified as a key market and an investment has been made in local production capacity.
UB prides itself on being a consumer-led company, and the Production function is critical in ensuring that we develop a sustainable business model in India that drives aggressive, profitable growth. The key objective is to develop appealing brand and product propositions for our target consumers, leveraging all elements of the marketing mix.
The factory is located in Lagos and will be manufacturing a range of biscuits meeting stringent UB standards and providing better quality biscuits at affordable prices to targeted consumers.
Job Title: Marketing Manager
Job Location: Lagos
We are recruiting a Marketing Manager in Nigeria who can really step change our activities and brand awareness in the region. The role is very hands on and we are looking for a creative marketer who can deliver across the four P’s. This is a critical role within the business and its essential the candidate has solid FMCG Marketing experience where you have demonstrated your ability to grow market share and execute effectively marketing campaigns across the region.
KEY RESPONSIBILITIES
To support the A&P CEO and Head of Commercial with the implementation of marketing plans to deliver business objectives in line with vision.
Developing, presenting and implementing the marketing plan for the region.
Develop all Trade Marketing initiatives throughout Nigeria
Support developing the annual budget in terms of spend, activities etc.
Develop and implement pan regional promotional activity
Develop and implement sampling activities, and other BTL activities that come up during the year
Manage relationship with AC Nielsen, analyse data, and ensure analysis is used to optimise our business
Develop sell-in documents and sales presenters
Undertake ad-hoc research projects as requested
Report regional KPI’s to the UK
Planning for new launches: Develop a launch plan by region within Nigeria
Setting strategy by market by channel by category: Traditional and modern trade
Regular visits to the market for better understanding, getting insight from the ground and enhancement for the execution; followed by reports highlighting actions required by UB
Desired Skills and Experience
Experience as Marketing Manager in a similar FMCG business
Proven track record in delivery of marketing activities where share space and brand awareness has increased
Must have experience in Nigeria
Degree qualified and experience of managing a team, working with cross functional teams
How to Apply
Interested and qualified students should click here to apply.
Deadline: 4th July, 2014
SOURCE
by ROTMANLUV 2023-07-08, 17:34
